Unlock business success through data-driven empathy for those you serve.
Unlock business success through data-driven empathy for those you serve.
Offerings
Strategy & Growth
Strategy & Growth
Strategy & Growth
Let me help you take a data and empathy driven approach to design products and services your customers will love.
Does your product or service address an existing user need? Will your product or service make your users more successful? Who are your users? What drives your users? What keeps your users up at night? What does nirvana mean to your users? How satisfied are your users with your products or services?
User Research
Strategy & Growth
Strategy & Growth
Let me help you dig deeper into the user experience of your product or service to make both your users and your business more successful. I can do this starting from scratch or by helping you mature your current user research practices.
Do your users interact with your product or service as designed? Why is onboarding low? Why is retention dropping? How can you help your users realize the value your product or service offers more easily? How can your product or service help your users sleep better at night, be more successful and get closer to their own state of nirvana?
How I work
I get grounded
I get grounded
I get grounded
First, I get to know your business and key players. I learn what drives you, what your current state is and where you need to learn more through stakeholder interviews. Since I don’t apply a cookie cutter approach to innovation and research, I build a strategic plan customized for your needs and wants.
I learn
I get grounded
I get grounded
I execute on the plan I built for you by applying methodologies for primary and secondary research from my vast toolset of mixed methods research and innovation to uncover what you need to learn through unbiased data collection and thorough analysis.
I share
I get grounded
I share
I provide you the data driven stories about your users, products and/or services in easy to digest ways including personas, user journeys, user goals and report outs that provide a data driven approach to define your path forward with key learnings and opportunities.
My Story
I am a researcher & scientist at heart blending a love of math and science with a passion to help others. My academic (MS Human Factors, ME Industrial Engineering and BS Mathematics) and professional background in science, data, and building empathy through research are evident in how I have helped others provide the right services, products and experiences to their users in a variety of industries including Health Care, Agriculture, Space, Social Networking and Music. Reach out! I’d love to hear about your endeavors and share more about my work.